The Rose Parade, also known as the Tournament of Roses Parade, has been welcoming visitors for over 136 years. It draws more than 700,000 in-person spectators and millions of television viewers around-the-world every New Year’s Day.
At A la Carte Tours, we make Rose Parade Trips feel effortless and exciting for travelers from across the country. We’ve prepared custom-designed travel packages to give you front-row access to the Rose Bowl Parade, without the chaos of planning it yourself. From hotel reservations to reserved seating and optional sightseeing, our tours are designed for comfort, convenience, and clarity. If you’re ready to start the New Year with celebration, we’re ready to get you there.
Why the Rose Parade Remains a Must-See Event
The Rose Bowl Parade has become a New Year’s Day tradition, watched by people across the U.S. and beyond. Its vibrant floral floats, elite marching bands, and skilled equestrian units create a one-of-a-kind experience in the streets of Pasadena, California. What makes the event special is not just the pageantry, it’s the craftsmanship. Each float is made from real flowers, seeds, leaves, and other organic materials.
But while the event is free to attend in theory, actually getting a good viewing spot on your own can be time-consuming and physically demanding. Parade goers often camp overnight, carry their own chairs, and face large crowds on parade day.
That’s where A la Carte Tours steps in. We offer Tournament of Roses Parade Tours that eliminate the stress and give you a front-row seat, literally.
What’s Included in Our Rose Parade Trips
Our 2027 Rose Parade Tours are built with your comfort in mind. We’ve included everything you need to enjoy the event, without the hassle of handling all the logistics.
Here’s what each of our carefully planned packages includes:
- Premium reserved seating at the ‘start of the parade route’ with excellent visibility
- Hotel accommodations at quality hotels convenient to the action
- Daily transportation between your hotel, parade sites and events, and additional excursions
- Float decorating tour so you can see the elaborate craftsmanship up close before parade day
- Post-Parade float viewing to admire the completed designs at your own pace
- Visits to landmarks like Hollywood Walk of Fame, Grauman’s Chinese Theatre, La Brea Tar Pits and Santa Monica Pier
- Breakfast and Lunch daily with quality dining to connect with fellow travelers
- Optional sightseeing tours to Southern California attractions, theme parks, Catalina Island and Las Vegas Getaway
- Tour management and support staff to assist you throughout your stay
Whether you’re traveling solo, with family, or with a group, our trips are designed to give you a balanced experience. From beginning to end, everything is arranged for ease and enjoyment.
Optional Add-Ons to Enhance Your Tour
In addition to the core parade experience, we also offer optional upgrades and tours for those who want more from their trip. These may include:
- Rose Bowl Game so you can see the best college teams compete for the national title championship game
- Catalina Island Day Cruise tour and visit the Mediteranian-style city of Avalon
- Disneyland theme park visit “The Happiest Place on Earth”
- Universal Studios Hollywood jump into the action and “Ride the Movies”
- 3-Day Las Vegas flight/tour end your tour with an exciting trip to exciting Las Vegas and the Grand Canyon
- 3, 4, 7 and 8-Day Cruises to Mexico rexal to warm weather and visit the best of the Mexican Riviera
These extras give our travelers more ways to experience Southern California, Las Vegas and Mexico after their stay. We’re here to help you choose what works best for you. Other Custom Add-ons are available to meet your specific requests.
Our Difference: Why Travel with A la Carte Tours?
We’re not just a booking service, we’re your full-service travel partner. At A la Carte Tours, we’ve been organizing Rose Bowl Parade Tours and event-based travel for overr 44 years. We know what travelers need and expect, and our professional staff will create the perfect tour to meet your needs.
Here’s what sets us apart:
- We keep group sizes manageable. That means less waiting, more personal attention, and a relaxed pace.
- We plan ahead. From early access to hotel rooms to advance transportation logistics, we stay one step ahead.
- We’re available. Our team is present at all key points of the trip to answer questions and solve problems quickly.
- We stay clear and honest. No hidden costs or vague plans, everything is laid out in advance.
When you travel with us, you know what to expect at each stage of the tour.
Planning Early for the Best Rose Bowl Tours
We strongly recommend booking early for this exciting January 1, 2027 event. Hotels fill up quickly, and parade seating is limited. Early reservations also help you secure better room types, seating locations, and rates.
With A la Carte Tours, our early-bird travelers benefit from:
- First access to our most popular seating areas
- Preferred hotel room selection
- Guaranteed group seating (ideal for families or tour clubs)
- Access to optional events before they fill up
The earlier you confirm your trip, the more options we can offer.
Who Should Take This Trip?
Our Rose Parade Tours are ideal for:
- Retirees and seniors looking for a comfortable, safe way to enjoy a world-famous event
- Families wanting a unique New Year’s celebration with kids or grandkids
- Travel clubs or affinity groups seeking well-managed group tours
- Couples looking to turn the parade into a romantic exciting getaway
- First-time visitors to California who want a well-rounded experience
Our tours are designed for travelers who want to enjoy the Tournament of Roses Parade without the stress of coordinating every detail on their own.
What You’ll Remember from this Trip
People come for the floats, but leave with so much more. Past guests have told us their favorite memories include:
- It’s a definate must-do and hassle-free trip for the entire family
- A great way to celebrate the New Year in a safe and family-friendly environment
- Seeing the incredible detail of every flower-covered float
- Meeting others from across the country with the same excitement
- Learning how floats are built during behind-the-scenes tours
- Experience celebrating the New Year in sunny Southern California
And because everything is organized and comfortable, you can stay present and enjoy every moment.
Start Your New Year with Something Special
The New Year is about new starts, and what better way to begin than attending one of America’s most colorful, festive events? Whether it’s your first time or a return trip, our Rose Parade Tours make the experience more festive with every detail carefully handled.
When you choose A la Carte Tours, you’re choosing a team that understands this special event and your needs. We’ve worked with thousands of travelers and continue to earn high reviews for our organization, hospitality, and support.
Book Your 2027 Rose Parade Experience Today!
Now is the perfect time to reserve your spot for this exciting event. Parade seating, hotel availability, and extra tour options are filling-up fast.
A la Carte Tours has spent decades creating and perfecting their Rose Parade tours to accommodate the best elements for the Tournament of Roses Parade and Rose Bowl Game. Our curated experiences from the 3-Day/2-Night – Rose Parade Only Tour to the ever popular Ultimate 5-day/4-night Signature Tour Package offer a relaxed and well organized event that will please the entire family. With Optional Add-ons for the Rose Bowl Game, Mexico Cruises, Theme Parks, Las Vegas Getaway and Catalina Island options that will enhance your Rose Parade Holiday Experience to the next level of enjoyment.
Choose the package that lets you be present for the event, and not busy managing it from the sidelines. Book your Rose Bowl Parade Tour now with A la Carte Tours by calling 800.749.9342, or book online at alacartetours.net. The Ultimate New Year’s Day holiday is waiting for you and your family.
Start your year with a memory that lasts. Let A la Carte Tours show you the Tournament of Roses Parade as you have never seen it before and in a way that’s stress-free and unforgettable. Ready to travel in comfort and style? Book your 2027 Rose Parade Tour today with A la Carte Tours and get a front-row seat to all the excitement.