The Rose Parade, also known as the Tournament of Roses, has been welcoming visitors for over 130 years. It draws more than 700,000 in-person spectators and millions of television viewers every New Year’s Day.
At A La Carte Tours, we make Rose Parade Trips feel effortless and exciting for travelers from across the country. For 2026, we’ve prepared custom-designed travel packages to give you front-row access to the Rose Bowl Parade, without the chaos of planning it yourself. From hotel reservations to reserved seating and optional sightseeing, our tours are designed for comfort, convenience, and clarity. If you’re ready to start the New Year right, we’re ready to get you there.
Why the Rose Parade Remains a Must-See Event
The Rose Bowl Parade has become a New Year’s Day tradition, watched by people across the U.S. and beyond. Its vibrant floral floats, elite marching bands, and skilled equestrian units create a one-of-a-kind experience in the streets of Pasadena, California. What makes the event special is not just the pageantry, it’s the craftsmanship. Each float is made from real flowers, seeds, leaves, and other organic materials.
But while the event is free to attend in theory, actually getting a good viewing spot on your own can be time-consuming and physically demanding. Parade goers often camp overnight, carry their own chairs, and face large crowds on parade day.
That’s where A La Carte Tours steps in. We offer Tournament of Roses parade tours that eliminate the stress and give you a front-row seat, literally.
What’s Included in Our Rose Parade Trips
Our 2026 Rose Parade Trips are built with your comfort in mind. We’ve included everything you need to enjoy the event, without the hassle of handling all the logistics.
Here’s what each of our carefully planned packages includes:
- Premium reserved seating along the parade route with excellent visibility
- Hotel accommodations at quality hotels close to the action
- Daily transportation between your hotel, parade site, and additional excursions
- Welcome dinner and farewell breakfast to connect with fellow travelers
- Optional sightseeing tours to Southern California attractions
- Tour management and support staff throughout your stay
Whether you’re traveling solo, with family, or with a group, our trips are designed to give you a balanced experience. From beginning to end, everything is arranged for ease and enjoyment.
Optional Add-Ons to Enhance Your Tour
In addition to the core parade experience, we also offer optional upgrades and tours for those who want more from their trip. These may include:
- Float decorating tours so you can see the craftsmanship up close before parade day
- Post-parade float viewing to admire the designs at your own pace
- Visits to landmarks like Griffith Observatory, Santa Monica Pier, or Hollywood
- Shopping and dining outings to local hot spots
- Evening entertainment options for those staying multiple nights
These extras give our travelers more ways to experience Southern California during their stay. We’re here to help you choose what works best for you.
Our Difference: Why Travel with A La Carte Tours?
We’re not just a booking service, we’re your full-service travel partner. At A La Carte Tours, we’ve been organizing Rose Bowl Tours and event-based travel for years. We know what travelers need and expect, and we work hard to provide it.
Here’s what sets us apart:
- We keep group sizes manageable. That means less waiting, more personal attention, and a relaxed pace.
- We plan ahead. From early access to hotel rooms to advance transportation logistics, we stay one step ahead.
- We’re available. Our team is present at all key points of the trip to answer questions and solve problems quickly.
- We stay clear and honest. No hidden costs or vague plans, everything is laid out in advance.
When you travel with us, you know what to expect at each stage of the tour.
Planning Early for the Best Rose Bowl Tours in 2026
We strongly recommend booking early for the 2026 event. Hotels fill up quickly, and parade seating is limited. Early reservations also help you secure better room types, seating locations, and rates.
With A La Carte Tours, our early-bird travelers benefit from:
- First access to our most popular seating areas
- Preferred hotel room selection
- Guaranteed group seating (ideal for families or tour clubs)
- Access to optional events before they fill up
The earlier you confirm your trip, the more options we can offer.
Who Should Take This Trip?
Our Rose Parade Trips are ideal for:
- Retirees and seniors looking for a comfortable, safe way to enjoy a world-famous event
- Families wanting a unique New Year celebration with kids or grandkids
- Travel clubs or affinity groups seeking well-managed group tours
- Couples looking to turn the parade into a romantic getaway
- First-time visitors to California who want a well-rounded experience
Our tours are designed for travelers who want to enjoy the Tournament of Roses parade tours without the stress of coordinating every detail on their own.
What You’ll Remember from This Trip
People come for the floats, but leave with much more. Past guests have told us their favorite memories include:
- Watching the sunrise as the parade kicks off
- Seeing the incredible detail of every flower-covered float
- Meeting others from across the country with the same excitement
- Learning how floats are built during behind-the-scenes tours
- Experiencing the New Year in sunny Southern California
And because everything is organized and comfortable, you can stay present and enjoy every moment.
Start Your Year with Something Special
The New Year is about new starts, and what better way to begin than attending one of America’s most colorful, festive events? Whether it’s your first time or a return trip, our Rose Parade Trips make the experience better with every detail handled.
When you choose A La Carte Tours, you’re choosing a team that understands the event and your needs. We’ve worked with thousands of travelers and continue to earn high reviews for our organization, hospitality, and support.
Book Your 2026 Rose Parade Experience Today!
Now is the perfect time to reserve your spot for 2026. Parade seating, hotel availability, and extra tour options are filling fast.
Start your year with a memory that lasts. Let A La Carte Tours show you the Rose Bowl Parade in a way that’s stress-free and unforgettable. Ready to travel in comfort and style? Book your 2026 Rose Parade tour today with A La Carte Tours and get a front-row seat to something amazing.