135th Rose Parade Presented by Honda

On January 1st, 2024, the 135th Rose Parade Presented by Honda will take place in Pasadena, California with the theme of “Celebrating a World of Music: The Universal Language.” This beloved event will bring together floats, marching bands, and equestrian units from all over the world in a stunning display of music’s power to connect people. 

For over 130 years, this traditional parade has been watched by millions of people around the globe. Step into history and join us for this incredible celebration! The parade is a symbol of hope and renewal, and it is a way to celebrate the start of a new year.

The 135th Rose Parade 2024 will be an extraordinary affair, a day of unparalleled beauty and harmony. From the sultry notes of Latin American salsa to the rhythmic beats of African drums, music from all corners of the world will blend together in a stunning tapestry of sound and color. As we come together to honor the power of music, we are reminded that it is through this universal language that we can build bridges between cultures and create a more prosperous tomorrow.

Honda Joins the Rose Parade 2024 to Celebrate the Power of Music

Since 2012, Honda has been the proud presenting sponsor of the iconic Rose Parade – an annual event that dazzles millions of spectators with its intricate floral floats and marching bands. As the official sponsor, Honda is proud to help make this cherished tradition come alive each year! There are a few reasons why Honda is involved in the Rose Parade.

  • Brand awareness: Millions of people from around the world watch the Rose Parade, a major event. By sponsoring the parade, Honda can reach a large audience and raise awareness of its brand.
  • Community relations: The Rose Parade is a much-loved event in Pasadena and the southern region of California. By sponsoring the parade, Honda can show its support for the community and its commitment to giving back.
  • Corporate image: Honda is renowned for its pioneering technology and cutting-edge innovations. By sponsoring the Rose Parade, Honda can associate itself with these positive qualities.
  • Philanthropy: The proceeds from the Rose Parade benefit a variety of charitable organizations. Honda can demonstrate their commitment to the community by sponsoring the parade, and in doing so they can help these organizations make a positive change.

In addition to these reasons, Honda also sees the Rose Parade as a way to connect with its customers and employees. The parade is a celebration of hope, renewal, and the start of a new year. These are all values that Honda shares with its customers and employees.

The 135th Rose Parade will be an extraordinary celebration of the unifying power of music. With a vibrant display of sound, melody and harmony, it promises to be an event that will bring people from all walks of life together in joy and wonder. Honda is proud to be a part of this event and to help celebrate the start of a new year.

History of the Rose Parade

Since 1890, the Rose Parade has been a cherished tradition in Pasadena, California. Its original goal was to invigorate the local economy by attracting tourists from near and far. But over time, it has become more than just a parade – it’s an experience that celebrates the beauty of nature and leaves participants with lasting memories.

The parade was the brainchild of Charles Frederick Holder, a professor of horticulture at the California College of Agriculture. Holder wanted to create an event that would showcase the beauty of the city’s roses and attract visitors from all over the world.

On January 1, 1890, the first Rose Parade bloomed onto the streets of Pasadena. What started as a small event with only a few floats and marching bands quickly grew into a beloved tradition. The parade has continued every year since then, defying even World War II when it took a brief hiatus.

Over the years, the Rose Parade has grown into a major event.Every year, millions of eyes around the globe turn their attention to a captivating event. An array of dazzling floats, thundering marching bands, and resplendent equestrian units create a grand spectacle that delights and inspires all who witness it. It’s the parade that brings the world together!

The floats are some of the most elaborate and beautiful floats in the world. The Rose Parade is a beloved tradition in Pasadena and Southern California, symbolic of hope, renewal, and the start of a new year. 

It is also a major fundraiser for charitable organizations, with proceeds benefiting causes such as education, healthcare, and the arts. Each float in the parade is composed of thousands of flowers and decorations, designed to celebrate a different theme.

On January 1, 2024, the world will come together to celebrate the 135th Rose Parade 2024! With a theme of “Celebrating a World of Music: The Universal Language,” this one-of-a-kind event will bring together floats, marching bands, and equestrian units from around the globe. Through the power of music, we can bridge divides and create a harmonious world! Don’t miss it – join us in celebrating this universal language.

Schedule of the 135th Rose Parade 2024

On January 1, 2024, the 135th Rose Parade will be in full bloom! Starting at 8:00 am Pacific Time, the streets of Pasadena, California will be illuminated with a spectacular procession of floats, marching bands and equestrian units stretching for 5.5 miles along Orange Grove Boulevard to Colorado Boulevard and culminating at Washington Boulevard and Sierra Madre Boulevard. You won’t want to miss this two-hour extravaganza that is sure to delight spectators. 

Here’s what you need to know about the events leading up to the parade:

  • December 28, 2023: Decorating Places opens to the public.
  • December 29, 2023: Equestfest opens to the public.
  • December 30, 2023: Bandfest opens to the public.
  • January 1, 2024: Rose Parade begins at 8:00 am Pacific Time.

Don’t miss a beat of the parade! Tune in to ABC, NBC, and CBS to get an up-close look at all the action as it is broadcast live on television. It will also be streamed live online.

If you are planning to attend the parade in person, you will need to purchase tickets. Tickets are available for purchase online or at the Pasadena Convention Center.

Experience the Magic and Grandeur: A La Carte Tours’ Ultimate Rose Parade Tour

If you’re longing for an unforgettable holiday experience that will leave you in awe, then A La Carte Tours’ Rose parade tickets to ride. Immerse yourself in the grandeur of the 2024 Tournament of Roses Parade, and don’t miss out on this once-in-a-lifetime opportunity to witness the beauty and pageantry up close and personal. Forget settling for a stale television broadcast – be part of the action and create memories that will sparkle brighter than any parade float!

With our signature Rose Parade Tour, you can combine the spectacle of the parade with the excitement of the Rose Bowl Game. Ring in the New Year with your loved ones while admiring the spectacular floral floats, talented horse riders, and vibrant marching bands.It’s an experience like no other.

When you choose A La Carte Tours, everything is taken care of for you. We provide the best accommodations, delicious food, and unforgettable experiences. Conveniently reserve your Rose Parade Tours, optional Rose Bowl Game, and sightseeing activities all in one place.

Enjoy a comfortable stay at the 4-star Sheraton Gateway Hotel – LAX, located conveniently close to Los Angeles International Airport. Relax and unwind in comfort, with deluxe bedding and top-notch amenities. Revitalize your body in our luxurious fitness studio, equipped with the latest and greatest in exercise technology. Then take a plunge into our refreshing pool – modeled after a resort-style oasis – for the ultimate relaxation experience.

In addition to the parade and game, our all-inclusive package offers pre and post-parade events, sightseeing tours, and the option to add on fun-filled excursions or local attractions.

Embrace the chance to extend your getaway and take a sun-drenched cruise of a lifetime! Don’t pass up this remarkable opportunity to join A La Carte Tours for an unforgettable Rose Parade Tour and Rose Parade packages. Secure your place now and make this holiday season one you’ll always cherish!.

Frequently Asked Questions

What is the theme of the 135th Rose Parade?

The sweet sounds of music fill the air, dancing on the wind and spreading joy and inspiration to all. This year, the 135th Rose Parade honors this timeless language with its theme of “Celebrating a World of Music: The Universal Language” – a chance to recognize and revel in our collective connection to melody. Let us come together in harmony as we enjoy this celebration!

Why is Honda involved in sponsoring the Rose Parade?

Honda sponsors the Rose Parade for various reasons, including brand awareness, community relations, corporate image, and philanthropy.

How long has the Rose Parade been a tradition?

The Rose Parade has been a tradition since 1890, making it over 130 years old.

What time does the 135th Rose Parade start?

The 135th Rose Parade will start at 8:00 am Pacific Time.

How can I attend the Rose Parade in person?

Attendees of the Rose Parade must buy tickets either online or at the Pasadena Convention Center.